The strength of the internet is to combine the functions of media, advertising network and sales channel.
With Search Engine Advertising, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
Level: All levels
Expert: Gérald Claessens (Knewledge)
Objectives:
- Know how to evaluate the opportunities presented by Search Engine Advertising
- Understand the operation of the largest online advertising agency
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Good to know
The flagship format of Paperjam Club training is digital. Workshops are workshops eligible for state aid for continuing vocational training in small groups which cover both "soft" and "hard" skills through 8 cycles. The digital workshops last 1 hour 30 minutes and provide for direct interactions with the trainer.
IMPORTANT
This event is strictly reserved for Paperjam Club members and will be subject to verification. Do you think your company is a member? You can take your ticket and invite your colleagues to do so too
You are not a member yet ? Ask for a discovery voucher by writing to [email protected].
Organizer
Paperjam Club
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