WEBINAR Strategy of Innovation: How to define a clear strategy in uncertain times


The LHOFT
  • Business
  • Innovation
  • Information
  • Finance
  • Economy
  • Webinar
  • Entreprise

The description
In a world in constant (r) evolution, from technological upheavals to economic uncertainty, companies more than ever need a clear vision and a strategic approach adapted to their innovation effort in such a turbulent context.

But most classic models of strategy making become unnecessary and fail to provide enough “agility” for a business to adapt to its highly turbulent and uncertain environments, even more important to being ahead of the game. , what are the proven tools and approaches to define a clear and winning strategy today? How do you identify and seize the right opportunities in a world of technological acceleration, social change, environmental concerns, economic uncertainties and global health issues where the sounds and signals are less clear?

Professor of business strategy, author and international speaker, Kamal Bouzinab will share the best strategic frameworks and best practices of today's business leaders. He will share his point of view on the importance of dynamic capacities, foresight and scenario planning in the innovation process.

Beyond the executives and the discussion of different cases, it will be an exciting session where participants will be able to interact with an international expert in business strategy.

Agenda

Introduction to strategy in times of uncertainty and turbulence
Frameworks and use cases
Questions and answers


Good to know

Speaker's Biography

Doctor in Business Strategy, Kamal Bouzinab is a full professor of Strategy at the University of Quebec in Montreal, since 2009. He's also the Director of the Executive MBA Program (EMBA) and former Director of the department of Strategy, Social and Environmental Responsibility. Expert in Corporate Strategy, Governance, Dynamic capabilities and strategic scenario planning, his research focuses on the role of boards of directors in the formation of the strategy, the impact of dynamic capacities and their micro-foundations on strategic innovation and value creation.

He is a co-founder and executive committee member of the Research Group on Strategic Innovation and Governance (GRISG). In 2006, he received the 1st prize in Quebec for his work on innovative practices in corporate governance in the 21 st century, awarded by the consulting firm Mckinsey and Company and the Institute of Corporate Directors (IAS). Before joining the academic world, he worked for more than 15 years for international groups as Vice President of Business Development, director of finance or senior consultant. His experiences have allowed him to develop in-depth knowledge in different industries such as transport, logistics, agri-food, biotechnology, health services and financial services.

Beside teaching Business Strategy and Strategic Intelligence to the Executive MBA and Ph. D. programs at ESG-UQAM, Kamal is a visiting professor in Business Strategy at the Universidad San Ignacio de Loyola, in Peru, at the Universidad Autónoma de San Luis Potosí, in Mexico, at the Bucharest business School in Romania and at La Rochelle Business School, in France.



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