Events

Mailchimp - Using the tool for creating and sending e-mailing

450 €

at 1.8 KM
House of Training Follow

Training
Communication
E-commerce
Internet
Telecommunication
Trade
Technology
Digital
Productivity
Office

thu. 27 Jun.

Description
Training schedule
goals
At the end of the training, the participant must be able to: master the Mailchimp tool set up an effective e-mail marketing strategy and apply it in an operational way to have a global vision of the possibilities around mailchimp and e- mail marketing
program
Technical aspect and control of the application
Management of subscribers, lists, groups, segmentations
Campaign Management
Report Management (tracking & stats)
A / b tests
automating
Setting up the account, lists & campaigns
security
Administration Sharing
templates
Domain Authentication
Merge tags
Multi-users
Hero image
Marketing aspect (e-mail marketing & web marketing) & additional functionalities
How to create a mailing plan?
Integrating e-mailing into an e-communication process
Objectives & performances
E-mailing tips & best practices: the subject, the message, the file, ergonomics, color harmony, typography & fonts, sending frequency & period, the objectives / performances to expect & to measure
Automatic codes
Email rendering (compatibility)
Landing page
deliverabilityVisual design & ux
Analyzing statisticsFeed for integrating articles into campaigns
Interoperability, communication continuity & cross tools
Social networks: announce & share news
Website
Integration and management of registration forms
interaction with the news to implement them automatically in the news
Google analytics: Integration & settings
Concept of campaigns & crossing with the WebsiteOther applications mailchimp
Coupon scanner
snap
vIPs
API & connected apps
Target audience
Anyone in charge of sending promotional emails
Teaching method
Practical exercises in real time, presentations, group and individual work, real cases ...
Prerequisites
The learners will have to: master The principles of communication, know how to use the Web, the administration of sites (with CMS of type Wordpress or other) and The social networks.venir with his laptopSupport of course
The Course Support is electronic

Good to know

place
Luxembourg Chamber of Commerce
7, rue Alcide de GasperiL-1615 Luxembourg Luxembourg
Calculate the itinerary
Planning session Thu 27.06.2019
Download The Schedule pdf
Thu 27.06.2019 at 08h30
7h
Mailchimp: use of the creation and sending of emailing tool
Luxembourg Chamber of Commerce
Fri 28.06.2019 at 08:30
7h
Mailchimp: use of the creation and sending of emailing tool
Luxembourg Chamber of Commerce
Planning session Thu 21.11.2019
Download The Schedule pdf
Thu 21.11.2019 at 08h30
3:30
Mailchimp: use of the creation and sending of emailing tool
Luxembourg Chamber of Commerce
Thu 21.11.2019 at 13h30
3:30
Mailchimp: use of the creation and sending of emailing tool
Luxembourg Chamber of Commerce