About the workshop:
This workshop will start by giving you a definition of SEO as well as SEA in order to explain the differences between natural referencing and paid referencing.
You will then discover the advantages and disadvantages of these techniques, aimed at boosting your visibility.
What are you going to learn?
Differentiate SEO and SEA
Understand the pros and cons
A list of free and essential tools to get you started on the SEO adventure
Tips for making the most of each strategy
Good to know
Targets:
This workshop is aimed at novices and people with some notions of natural or paid referencing.
TPE / PME / Marcom / student etc ... all people wishing to know the best practices to reference their site correctly on search engines.
Automagically translated from English
Organizer
House of Entrepreneurship
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