During this workshop, our digital marketing expert will reveal effective ways to maximize your online presence, with an emphasis on low-cost or even free strategies. From deeply understanding your audience to optimizing content for search engines and social media, we'll dive into free tools, like Google Search Console, and cover data analysis to help you tailor your strategy in real time. Join us to learn how to leverage these tactics to increase your online visibility in a practical and cost-effective way.
Session plan:
Initial understanding:
Precisely identify your target audience and define your marketing objectives to guide your actions.
Content Optimization:
Create relevant and attractive content adapted to your audience, using SEO techniques to be better referenced on search engines, while maximizing the impact on social networks.
Tools and analyses:
Use free tools like Canva and Hootsuite for content planning, and analyze data using Google Analytics and Google Search Console to improve the strategy.
Analysis and adaptation:
Interpret the data collected to adjust your strategy and optimize online performance on an ongoing basis.
Growth strategies:
Leverage influencer marketing, partnerships with other businesses, and advanced social media features to promote your online presence at a lower cost.
Target(s): Business leaders
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find out about all the networking events and trainings tailored for you!
find out about all the networking events and trainings tailored for you!
