1.  
2. Events 

---

Digital Marketing - SEO, SEA, Marketing Automation, CRM and analytics

450 €

at 1.8 KM
House of Training Follow

• Training
• Digital
• IT
• seo

At the end of the training, the participant will be able to:

determine the most appropriate e-marketing methods for your website, by clearly identifying the advantages and disadvantages of each, and thereby increasing the number of unique visitors to your website.
understand the value of using a web analytics tool
understand basic statistical reports from Google Analytics
ask the questions before setting up a CRM
know which type of CRM to turn to
understand the benefits of automation
define automation scenarios to implement
Program

E-marketing: How to determine among the different methods, which one (s) is best suited to your website?
Natural referencing: reminder of the main criteria; what are the latest developments, how to improve the positioning of its website?
Paid SEO: When is it relevant to invest? How? 'Or' What ?
Visual and audio-visual advertising
Advertising retargeting
Advertising targeting on social networks (focus on Facebook)
membership
Advertising and editorial by bloggers, youtubers
Analytics, CRM, Automation
Why analyze web statistics?
How does a web analytics tool work?
Basic Google Analytics reports and functionality
What is a CRM and what interest for your business?
How to integrate a CRM approach in your business?
5 questions to ask yourself when setting up a CRM
Automation: principles and instructions
What to automate? Ask yourself the right questions.
Case studies based on real cases: web analytics, crm and automation.
Target audience

Marketing Department, Marketing / Communication Manager, Marketing / Digital Project Managers
Anyone wishing to have a foundation in digital marketing
Course materials

The course material will be issued to you at the start of the course.

Certificate

At the end of the training, participants will receive a certificate of participation issued by the House of Training.