Master the operation of search engines
Definition and objectives of SEO.
Technical functioning of search engines.
Permanent algorithmic evolution.
Audit and indexing strategy
Perform a semantic audit.
Find keywords using Google tools and exploit their potential.
Launch a predictive referencing.
Optimizing your SEO strategy in a technical way
Domain name and URL,
Page titles and metas,
Content and images,
Navigation and internal mesh.
Impact of hosting and loading time.
Compliance with engine guidelines.
Adaptation to Google updates.
Submit your site to search engines to index your website.
Control the indexing of your site (SItemap, Robots.Txt, index, follow…).
Improve your SEO by editorial optimization
Write well for search engines.
Understand Google AuthorRank.
Apply an effective netlinking strategy
Appropriate the instructions of the motors.
Pagerank vs TrustRank.
Track your actions: SEO performance
Know the tools of the SEO.
Define the main indicators.
Focus on Google Webmaster tools.
Automagically translated from French
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