"Growth Hacking
Marketplaces: How to work your growth In marketplace without killing it in the bud? "
Marketplaces are not the most obvious models to understand or work when it comes to growth. Indeed, we cannot refer as easily to the AARRR model as for SaaS for example and certain strong acquisition actions can even kill a marketplace. Like E-commerce models, the way we will work on customer retention for a marketplace - and measure it - is completely different.
so many subjects treated during this Tanka to help you work on your experiments, your "seller / buyer" acquisition, as well as The strategies which make it possible to solve the problem of the egg and the chicken, critical in this model.
David Lakomski, currently Digital Startup Manager in the startup incubator THE POOL - BLIIIDA in Metz, initially trained in Growth Hacking at THE Family In 2014, Co-founded the Slack Growth Hacking France community (2500 members), worked with agencies such as Deuxio and the beginnings of Germinal, for clients ranging from large groups to startups and SMEs / VSEs. Ex CEO of Startup SaaS, he is passionate about subjects related to the growth of startups (strategy, marketing, product, management, etc.) and in his spare time, rock singer.
Good to know
Automagically translated from French
Where does it take place?
Thi'Pi - Bâtiment totem Lorntech
15 Route de Manom
57100 Thionville
France
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