Events

Email marketing - Créer des campagnes emails performantes et rentables

450 €

at 1.8 KM
House of Training Follow

Training
Communication
Education
Innovation
Writing
Creativity
Strategy
Marketing
Laboratory
Management

thu. 11 Jun.

mon. 7 Dec.

At the end of the training, the participant must be able to: understand the challenges of email marketing, define their email marketing strategy, identify the key success factors know the best campaign creation and management tools, measure the performance
program
Introduction to email marketing
The importance of segmentation
The power of personalization
The impact of data analysis
Manage your contact list
Groom your database
Gather the right information
Explicit and implicit data
Segment your contacts
Monitor the health of your database
Create efficient emails
The choice of objective
The components of a successful email
Optimize each part of the email to boost conversions
The importance of the Object and the preview text
Increase deliverability
Actions before sending
Actions after sending
Test and measure performance
The stages of A / B testing
The different performance indicators
Calculate the ROINext step? Marketing automation & Lead nurturing
The 5 stages of a Lead nurturing campaign
The different lead nurturing emails
Behavioral email best practices
Planning for lead nurturing