The SaaS model is perhaps the "simplest" to monitor and the most secure for financiers, but it also involves specific risks: misalignment of the value and the target, problem of readability and construction of pricing, phase of complicated user onboarding, habit of non-existent use, phenomenon of the "pierced basket" for customer retention, phenomenon of inflation of the functionalities and a friction in the grip or in the use in perpetual increase.
During this Tanka, we will therefore talk a lot about the junction between the professions of Product Manager and Growth Hacker in this model, as they are so interdependent here. So if you define an active user by "someone who connects to the service at least once a month" then you really should come!
David Lakomski, currently Digital Startup Manager in the Startup incubator The Pool in Metz, initially trained in Growth Hacking at The Family in 2014, co-founded the Slack Growth Hacking France community (2,500 members), worked with agencies like Deuxio and the beginnings of Germinal, for clients ranging from large groups to startups and SMEs / VSEs. Ex CEO of Startup SaaS, he is passionate about topics related to the growth of startups (strategy, marketing, product, management, etc.) and in his spare time, rock singer.
Good to know
️ free entry
️ info + registrations (compulsory) on FB or by email
Automagically translated from French
Where does it take place?
Thi'Pi - Bâtiment totem Lorntech
15 Route de Manom
57100 Thionville
France
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