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Webinar - Digital Transformation and the new customer

at 23 KM
Luxembourg School of Business Follow

• Marketing
• Digital

New technologies are reshaping market basics. The buying habits of new consumers and the way they interact with companies are changing.

Discover how brands are adapting to this scenario by connecting with consumers in real-time, being authentic, offering unique relationships and being able to capture their energy.

About Pau Virgili

Pau Virgili, professor of Marketing at Esade, is an expert in new technologies, management, and marketing. Previously, he was the General Manager of Marketing Europe at HP FMCG and Marketing Manager Europe at Plantronics. Pau Virgili has an MBA (University of Chicago) and is a co-author of the book ”The reconciliation with the customer’. Pau has created technology companies in the areas of mobile-business and online marketing and has carried out consultancy projects in consumer relations management for HP, Nike, Coca Cola, and others. He has lived and worked in Spain, USA, Germany, France, UK, Thailand, Laos, and Vietnam.

Professor Virgili is teaching Digital Transformation in the Weekend MBA and Innovative Marketing in the Executive Education Programs at the Luxembourg School of Business.