A sensory space seeks to solicit one or more of the five senses in order to influence the pleasure felt by the individual, his thoughts and / or his acts as a consumer.
The senses define the atmospheric factors of a commercial space (store, hotel, showroom, agency, ...) such as music, smells, tastings, colors and tactile sensations; this therefore awakens the consumer's emotional sensations (good mood, pleasure) as well as his behavioral sensations (time spent in space, speed of movement). All these factors of atmosphere favor the act of purchase.
Webinar program:
* We will start by evoking The sense Most used by humans, namely sight. What messages are sending The colors you use? How to set up merchandising actions? How to draw the visitor's attention to Your offer?
* Then we will talk about taste. Even if you are not in the food sector, it is possible to seduce your visitor with a taste action!
* The third sense that We will dissect is the tactile aspect. Is your space pleasantly furnished And comfortable? Do your documents have sufficient grammage? Is the furniture adequate? And we will approach the "buttock" effect ...
* We will continue with the acoustics of your space: What are harmful noises? How to influence your visitor thanks to an adapted musical choice?
* We will finish with the olfactory aspect and its considerable influence on the well-being of the visitor and on their purchasing behavior.
Speaker: Marc-Alexandre Legrain, Management Academy tv
* free event
* webinar 1h
#react to support companies whose operation is fundamentally disrupted by the Covid-19 health crisis, the House of Entrepreneurship of the Chamber of Commerce is launching the #ReAct project. The purpose of the project is to offer listening to companies hit by this crisis To help them better understand where they are, to work with it To define A concrete action plan To prepare the recovery, and to offer support free expert.
Automagically translated from French
House of Entrepreneurship
House of Entrepreneurship
14
Rue Erasme Luxembourg Luxembourg
find out about all the networking events and trainings tailored for you!
find out about all the networking events and trainings tailored for you!
With you consent, we collect data such as your advertising ID and your IP address.
They allow us to provide our services 100% free of charge and to continue improving them so that we provide you with relevant content.
For more information, please refer to our data privacy policy
To check your Favorites, connect to your account!
To check your Favorites, connect to your account!
Sign in to get access to your preferences!
Sign in to follow this category!
Sign in to follow this Good Address!
Sign in to follow this business!
Yes I want to delete it
