Events

Communication strategy on social networks

1350 €

at 0.5 KM

Training
Communication
Self-confidence
Social networks
Information
French

thu. 22 Oct.

09h00-17h30

fri. 23 Oct.

09h00-17h30

Goals

Communicate around your brand on social media.
Ensure a coherent approach to social networks.
Enjoy the benefits of community and virality.

Contents:
Define and implement a social media integration strategy

Clarify its objectives and assess the added value of social networks in its communication strategy: generate buzz, forge partnerships, etc.
Target the right social networks.
Know the types of projects suitable for social networks.
Promote a coherent approach to social networks.
Master the link between social networks and internal communication.
Leverage community and virality.
Define an editorial line and get organized to produce content.
Manage crisis situations on social networks.

Running a community platform to ensure a continuous presence

Improve its practices on social media.
Understand social media according to the strategies, the rules to animate your community.
Good facilitation practices on community platforms.
Best practices for responding to customer insight, building, leading and developing communities.
Know how to moderate your community.
Organize an event on community platforms.
Evaluate its actions and optimize its community management.
Understanding Chatbots, a decisive issue for brands.