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Webmarketing - expert

450 €

at 1.8 KM
House of Training Follow

• Training
• Business
• Communication
• E-commerce
• Internet
• Strategy
• Marketing
• Digital
• IT

Description
Calendar Training
goals
At the end of the training, the participant will be able to: optimize his site for SEO quality (SEO and optimization techniques and security) and for social networks (SMO) develop traffic to his site, the conversion rate and loyaltyuse the current techniques of Web Marketing (SEM) master the expectations of Google and apply them to know All the best performing tools in terms of management, monitoring, optimization, etc.State of art on the promotion of sites by Advertising (SEA, VSEA, SMA, etc.)
program
Quality and excellence! Technical parties disempowered. Advanced technical recommendations to apply and especially to enforce. All the secrets to compete with the biggest and meet the requirements of Google as well as Users. SEOQualityUser Experience (& UX design) PerformanceCacheOptimization Servers & web servers, DNS, loadbalancing, etc.SecurityTLSSecurity Web applicationsAccessibilityBasic techniquesGooglePenguinWhat does GoogleMobileAMP SMO want & Social media strategyMicro & Structured Data, rich snippets, OpenGraph, etc.Web marketing & communication on networks Social media marketing trendsMarketing Innovation in Social media strategyAnalysis & audience measurement; Returns (KPIs, ROI, ROIE) Tools for monitoring, management, analysis, etc. Web marketingLive and effective techniquesLean, content, inbound, content factory, storytelling, e-CRM, Newsletters, growth hackingUX designMarketing Innovation in Social Media Strategy PromotionAdwords , Admob, DisplaySocial Ads: Facebook, Twitter, LinkedinTools for creating Ads Display & other types of ads Audit, Analysis & StatisticsToolsTrendsTechniquesAnalysis & Measurement; returns (KPI, ROI, ROIE) Tools for monitoring, management, analysis, etc.
speaker
The training is provided by an expert with more than 10 years of experience in the following areas of expertise: Web marketing & communication webLinux (User-centric Ubuntu) Information security & information systemsS web accessibilitySaaS software, Cloud ComputingProgramming Web (Html5, Css3, Php, jquery, etc.)
Target audience
Marketing or communication managers, communication consultants, communication agency employees, copywriters, motion designers and other content providers already having a good foundation in web marketing.
Course materials
The Course Material will be delivered to you at the beginning of the course.Note
Participants must come with their own laptop