Events

Maximize your internal communication

1350 €

at 0.7 KM
IFE Follow

Training
Business
Communication
Innovation
Internet
Telecommunication
Information
Creativity
Strategy
HR
Digital
IT

thu. 13 Jun.

fri. 14 Jun.

wed. 11 Dec.

thu. 12 Dec.

Program
Issues and impact of internal communication

Definition and missions of internal communication.
Evolution of the function.
Internal communication and support of change.
Impact of technologies on the organization.
Management and the internal communication function.
Collect the expectations and needs of employees.
Distinguish the issues of organization, management and communication.
Audit the company's communication system

Diagnose the existing system of collecting information.
Evaluate the contents of information

Design a new communication device

Reposition internal communication.
Design the new communication architecture.
Create new tools, change the existing.
Remove redundant or ineffective tools.
Define a relational strategy with its internal audiences.
Design an internal communication plan

Facilitate meetings and individual interviews.
Analyze and set priorities according to targets.
Adapt your communication plan with the company's strategy.
Methodology of the internal communication plan.
Means and tools of internal communication

The different types of internal communication: downward, upward, transverse ...
The choice of supports.
New means of internal communication.
Useful creativity techniques: find innovative ideas.
Recent developments in the intranet: key functions.
Digital communication devices: newsletter, corporate blogs.
Measure the efficiency and the return on investment of its actions

The different tools for measuring actions.
Set and monitor its performance indicators.
Gather information: the means.
Monitoring.
Communication, crisis and change

Anticipate and prepare your communication.
Animate a network of communicators.
Determine the role of management.
Prepare and announce a reorganization, a restructuring, a change.
Write a crisis communication plan: messages and tools.

Good to know

objectives
Understand the impact and challenges of internal communication.
Evaluate the communication system and the information contents in place.
Design a new communication device.
Define the steering tools.
Transpose the internal communication plan into concrete actions.

For who ?
Responsible and in charge of internal communication, HR.

Prerequisites
Be in charge of internal communication actions.

Acquired skills:
At the end of this training, you will be able to design and pilot new communication devices to reinforce the identity, recreate the link and foster internal cohesion.