A brand is a very important intellectual property asset for the majority of companies. But it is essential to choose it with care, in order to avoid that it is not protectable (and that competitors can use it, and attack the commercial space of the holder).
It is also necessary to make sure not to infringe any trademarks or previous rights, because otherwise an infringement action could prevent its use, and create very significant legal and marketing costs.
This webinar, dedicated to entrepreneurs and marketing and communication specialists, will address the question of the criteria for choosing a brand, as well as the various research that must be carried out to avoid difficulties.
Office Freylinger
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