Le nouveau mix marketing lié à la transformation digitale : 4C (customer, cost, convenience, communication), 4E (émotion, expérience, exclusivité, engagement), 4D (disruption, digitalisation, dé-silotage, diffusion) L'élaboration du business plan.Promotion : publicité, Promotion des ventes, marketing direct, e-marketing, street marketing... Sponsoring sportif, mécénat.Brief à une agence : les points de vigilance.Etude de la concurrence : classification des concurrents, les 5+1 forces de Porter, Benchmarking.Distinction entre le marketing BtoC et BtoB.Apport des sources d'informations : études documentaires, marketing, panels, satisfaction, tests d'usage, audience.Planification des actions.
IFE
16A
Avenue de la Liberté Luxembourg Luxembourg
find out about all the networking events and trainings tailored for you!
find out about all the networking events and trainings tailored for you!
With you consent, we collect data such as your advertising ID and your IP address.
They allow us to provide our services 100% free of charge and to continue improving them so that we provide you with relevant content.
For more information, please refer to our data privacy policy
To check your Favorites, connect to your account!
To check your Favorites, connect to your account!
Sign in to get access to your preferences!
Sign in to follow this category!
Sign in to follow this Good Address!
Sign in to follow this business!
Yes I want to delete it
