Events

[webinar] Press relations

Conférence Générale de la Jeunesse du Luxembourg Follow

Workshop
Communication
Education
Innovation
Self-confidence
Burn-out
Advertising
Journalism
Media
Information
Writing
Well-being
Creativity
Nutrition
Organization
Strategy
Healthcare
Webinar
Heritage
Actuality
production

tue. 27 Apr.

14h30-15h30

How to conduct an effective press relations strategy? Find out How to interest journalists in your news and How to organize your speeches in the media By putting all the chances in your side. Thanks to many examples borrowed from real case studies experienced at the agency, you will know:
How an editorial office works and what does a journalist expect from you
How to angle a subject so that it is relevant For the press
How to write a press release
How to prepare a PR action from A to z
How to answer complex questions from journalists
How to create long-term relationships of trust with the press
What you will learn:
During this workshop, we will present the mode of operation and the expectations of journalists, often misunderstood and revealing of a PR strategy that does not bear fruit. We will explain to you how to properly use the tools, organize the speeches and carry out your PR actions.
For who ?
Sme / tpe managers
Communication officers
Communication and marketing managers
independent
Webinar organized In collaboration with Takaneo, member of the clc.
Learn more about takaneo
Takaneo is a creative communication agency based in Luxembourg. Considering 360 ° communication, we believe that nothing exists without the strategic thinking that we always place at the heart of the actions we take for our clients.
Whether in graphics, press relations, brand strategy or event production, We create unique universes For each client, which enhance the imagination of each brand and each company.