Events

Community Manager - Position, animate and develop communities on the web (HEC Liège)

1140 €

at 1.8 KM
House of Training Follow

Training
Business
Communication
Internet
Social networks
Public Relations
Strategy
Statistics
Technology
IT
Productivity
Office

fri. 11 Oct.

Objectives

At the end of the training, the participant will be able to:
professionalize your presence on the internet
understand the issues and mechanisms of community strategies
explore the multitude of possibilities of the social web
understand viral diffusion on the networks
create and animate a network community on a daily basis
integrate the approach into the overall business strategy of the company

Program
Create and animate a community: from strategy to practice
Evolution of the perception of a brand (personal or corporate), impacts on the corporate culture and internal communication
Function description / affirmation of the CM's role in the company
Define the digital identity of the brand you represent
Track the online reputation of the brand you represent
Channel articulation strategies to occupy the field
Content strategy to create attractiveness, develop influence and limit the risks of criticism and damage to the reputation of the brand
Social communication rules for the web
Writing rules specific to media and social networks
Calendar of publications: what, how, why
Tools to facilitate community management
Powering a Brand Account
Interaction Management
Getting started and integration of third-party management tools
Anticipation, management and survival of crises and "slippage"
Tips, tricks, pitfalls and best practices to share
Dynamics of dialogue and pitfalls to avoid in online exchanges
Critical Management
Follow-up of attendance: quantitative tools and qualitative approach
Assessment and return on investments
Promote the approaches of the Community Manager and integrate them into the commercial strategy of the company
Feedback and sharing experiences after your first takeover and the effective implementation of your online community. Improve its writing and the strength of its publications

Target audience
TPE / SME managers

Equipment
Participants must bring their own laptop.

Course materials
The printed course material will be delivered at the beginning of the course.

Certificate
At the end of the training participants will receive a certificate of participation issued by the House of Training and HEC Liège Executive School.