Events

Digital marketing strategy

255 €

at 1.8 KM
House of Training Follow

Training
Business
Communication
E-commerce
Internet
Strategy
Marketing
Digital
IT
Productivity
Performance

thu. 14 Nov.

Apply a digital marketing strategy to generate business for your business

Objectives

At the end of the training, the participant will be able to:

generate business from its website
identify and attract qualified visitors
convert visitors to prospects
close sales with prospects
define a lead generation campaign and know the right tools
create high value content for your target
create a landing page and call-to-actions
measure the returns of his web marketing campaigns

Program

Introduction - the Web from the user's point of view
The strategy
Buyer's personas
Buyer's journey
my position
Creating a campaign
the different elements of a campaign
the keys to success
call-to-actions
the landing page
forms and CRM
blog posts
social networks
the process from A to Z
Choose your tools
CRM
Landing, form and call-to action
Measure and improve the performance of a campaign
Choose your KPIs
Agility and Web Marketing
Focus on Google Analytics and HotJar
Conclusion

Good to know

Target audience
Anyone wishing to generate leads on his website

Certificate
At the end of the training participants will receive a certificate of participation issued by the House of Training.

Course materials
The course material will be delivered to you at the beginning of the course.

+ info