Events

Webmarketing - expert

450 €

at 1.8 KM
House of Training Follow

Training
Business
Communication
E-commerce
Telecommunication
Social networks
Advertising
Public Relations
Trade
Strategy
Statistics
Marketing
Audit
Productivity
Performance

tue. 19 Nov.

Objectives

At the end of the training, the participant will be able to:

optimize your site for SEO quality (SEO and optimization techniques and security) and for social networks (SMO)
develop traffic to your site, conversion rate and loyalty
use current web marketing techniques (SEM)
control Google's expectations and apply them
know all the best tools in terms of management, monitoring, optimization, etc.
state of the art advertising promotion of sites (SEA, VSEA, ADM, etc.)

Program

Quality and excellence! Technical parties disempowered.
Advanced technical recommendations to apply and especially to enforce. All the secrets to compete with the biggest and meet the requirements of Google as well as users.

SEO
Quality
User Experience (& UX design)
Performance
Hidden
Optimization of servers & web servers, DNS, loadbalancing, etc.
security
TLS
Web application security
Accessibility
Basic techniques
Google
Penguin
What Google wants
Mobile
AMP
SMO & Social Media Strategy
Micro & Structured Data, rich snippets, OpenGraph, etc.
Web marketing & communication on social networks
Trends in social media marketing
Marketing Innovation in Social Media Strategy
Analysis & measurement of audience; returns (KPI, ROI, ROIE)
Tools for monitoring, management, analysis, etc.
Web marketing
Current and effective techniques
Lean, happy, inbound, content factory, storytelling, e-CRM, newsletters, growth hacking
UX design
Marketing Innovation in Social Media Strategy
Promotion
Adwords, Admob, Display
Social Ads: Facebook, Twitter, Linkedin
Tools for creating display ads & other types of ads
Audit, Analysis & Statistics
Tools
trends
Techniques
Analysis & measurement of audience; returns (KPI, ROI, ROIE)
Tools for monitoring, management, analysis, etc.