Events

development and optimization of a CRM - introduction

130 €

at 1.8 KM
House of Training Follow

Training
Social networks
Digital

tue. 5 May.

13h30

Goals

At the end of the training, the participant will be able to:

understand the strategic challenges of a CRM and the concept of customer value
know the stages of integration of a CRM
Program

The challenges of CRM, e-CRM and social CRM
Determine customer value and the main associated indicators
The importance of identifying the customer journey.
How to work with the different databases of the company: the key steps
Collect the data to be used:
Data typologies & dictionary
The role of operational marketing
Regulatory issues (GDPR)
How to initiate a smart data process
The 360 ° customer approach
Use data:
The importance of quality - deduplication & clean up
Segmentation & scoring
enrichment
Data mining & reporting
Mistakes to Avoid and Questions to Ask
Target audience

managers
Project manager
Marketing Manager
Data Manager
Course materials

The course material will be issued to you at the start of the course.

Certificate

At the end of the training, participants will receive a certificate of participation issued by the House of Training.