Events

Communication at the heart of the commercial strategy

at 1.2 KM
Chambre des salariés Luxembourg Follow

Workshop
Business
Communication
Strategy
Marketing

tue. 11 Feb.

14h00-17h15

Takaneo
Business strategy and Communication strategy are often separated while they are the best allies to ensure the success and sustainability of your business.
Before thinking about communication, think about Commercial strategy. But when thinking of a Commercial Strategy, don't forget the Communication Strategy! Often the top 10 of your customers generate more than 50% of your company's turnover. How to retain them, without becoming dependent on them? How to define a differentiated commercial and communication strategy according to the typology of your customers? This workshop will come back to the fundamentals of a successful communication and commercial strategy, which is the key to the success and sustainability of your business.
Level: Beginner to advanced
Expert: Patrick Lesage and Camille Martins (takaneo)
Goals:
- Understand the challenges and the keys to a successful communication strategy
- Define the fundamentals of an effective business strategy
- Set up performance indicators for your Commercial and Communication Strategy
important
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