Trainings

The impact of using social media on the company's image

at 15 KM

REVAL Consulting

Training
Business
Communication
Telecommunication
Social networks
Strategy
Technology
Marketing
Digital
IT

OBJECTIVES
 Know the new uses of digital communication and its challenges
 Understand the impact of your e-reputation on the image of your company
 Diagnose his ereputation

PUBLIC
Employees at all levels of the company brought to use social networks in a professional setting or not

REQUIREMENTS
Knowledge of the Internet and Social Media

PROGRAM

Introduction
 Definition and principles
 Benefits and risks of social media:
o The consequences of inappropriate communication
o The impact on your image and that of your company
 Challenges for the company

Communication through social networks
 Difference between communicating via the Classic Media and Social Media
 To know the different social networks and their mode of communication:
o Use the appropriate media for the desired communication
o The comunication codes function of the social network used
 How to manage your e-reputation:
o Which strategy to adopt: recommendations
o Errors to avoid

Diagnose your e-reputation
 The Googling
 LinkedIn and The Social Selling Index (SSI)
 Cleaning the results

EDUCATIONAL TOOLS
 Illustrated presentations
 Discussions - Exchange of good practices
 Exercises