Trainings

Facebook - Optimize your professional communication

at 15 KM

REVAL Consulting

Networking
Training
Business
Communication
Social networks
Strategy
Technology
Digital
IT
Management
Productivity
Performance

OBJECTIVES
 Know the different types of social media
 Discover the Facebook network
 Discover the main functions of Facebook

PUBLIC
Business Leaders, Marketing / Communication Managers, IT / Internet Managers

REQUIREMENTS
 Internet knowledge

PROGRAM

Social networks
 Definition and principles
 Social media development
 Key social media in Web 2.0 and related technology

Facebook
 The history
 Facebook in a few numbers
 User profiles

Creating and administering a page
 Creation of a Facebook page: structure, customization, configuration,
confidentiality of information
 Features:
Newspaper, notifications, instant messaging, photos, albums, videos

Share information, create groups

Events, key moments, news feed

Management of access rights, statistics of your page, polls

Communication through Facebook
 Differences between communicating via conventional media and social media
 Questions before you start: Why create a Facebook page? Which strategy to adopt? Which target audience? Who is responsible for the page?
 Increase its reputation:

Social media and brands

Increase your number of fans, integrate a blog

Use Facebook applications, the Advertising area: (creation, cost, targeting)

Errors to avoid

EDUCATIONAL TOOLS
 Illustrated presentations
 Discussions - Exchange of good practices
 Exercises and group work