Events

Become a community manager

750 €

at 1.8 KM

Training
Meeting
Business
Communication
Accounting
Career
Innovation
Leadership
Election
Self-confidence
Social networks
Advertising
Public Relations
Media
Information
Writing
Strategy
Marketing
Digital
Heritage
Management

thu. 22 Oct.

08h30

fri. 23 Oct.

08h30

thu. 19 Nov.

08h30

thu. 3 Dec.

08h30

Marketing & communication

Goals :

From fake news to social networks to e-influencers, the world of media has changed a lot in the space of a few years. How to do it ? What should you pay attention to when you want to animate and manage your presence on the web and social networks? What skills do you need to learn in an age where reputations are built or broken in minutes because of a bad buzz? To all these questions, the course "Become an effective community manager" helps you to answer them.

Module 1 - Communicating with the media in the digital age
Module 2 - Managing your communication in times of crisis
Module 3 - Optimizing and preserving your e-reputation thanks to Community Management

Program ;

Module 1 - Communicating with the media in the digital age
The function and role of the community manager within the company
Strategies for articulating canals to occupy the land
Content strategies to create attractiveness and develop influence
The rules of social communication for the web
Writing rules specific to media and social networks
The choice of the appropriate media for your communication (photos, images, videos)
Tools to facilitate community management (HootSuite, Buffer, etc.)
Managing interactions and conversations with your online community (likes, followers, shares)
Best practices on social networks
The importance of marketing influence
How to measure the effectiveness of your communication with the media and on social networks?

Module 2 - Managing your communication in times of crisis
Reputation crises in figures
The propagation factors
The diagram of a spread of a crisis on social networks and the media
The different potential crisis scenarios and how to prevent them
Good reflexes to have during the crisis
What to do after the crisis?
Examples: how do brands and political figures respond?
Truncated or distorted information: how to react?
Journalists and e-influencers: building a relationship of trust

Module 3 - Optimizing and preserving your e-reputation thanks to Community Management
Issues related to the management of its identity on the web
Positioning on social networks: good practices and mistakes to avoid (strengths and weaknesses)
Digital identity: how to measure and manage it?
Brand content and the social wall
Sensitive communications: how to manage them?
The different facets of e-reputation
Online reputation monitoring: definition of basic principles and organization

Certificate :

At the end of the training, participants will receive a certificate of achievement issued by the House of Training.

Good to know

Target audience ;

Communication managers and officers
Press officers and press relations officers
Public relations
Persons having relations with the media within a company or an institution

Automagically translated from English

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