Events

Project management - team management / communication agency

255 €

at 1.8 KM

Training
Event
Business
Communication
Education
Innovation
Leadership
Advertising
Public Relations
Media
Information
Creativity
Organization
Finance
Marketing
Management

tue. 1 Dec.

08h30

Relations with the media and providers

Goals :

At the end of the training, the participant will be able to:

- understand the functioning of the various types of advertising agencies (profiles & teams, skills centers, areas of expertise)
- understand the key elements of good communication between an advertiser and an agency
- understand and identify the factors of failure and success of a good relationship between the advertiser and the agency
- define the key elements to be found in an agency briefing
- choose the appropriate Tools to assist him in his project management
- find an advertising agency (directories, resources, events)
- identify the type of agency that will best match your needs / projects
- understand the wording / lexicon used by advertising agencies across their different services / departments
- understand the composition of a quote and the "commercial" relationship between advertisers and agencies
- depending on the needs and size / specificities of their projects, be able to manage “multi-agency” collaboration

Program :

Setting up a briefing (with delivery of a template)
Project management tools (Harvest, Project, Kanban, Gantt Project)
How an agency works
Profiles making up an agency (depending on the different size of existing structures)
Key elements of agency-advertiser communication Understanding and management of the “commercial” aspect between an agency and an advertiser
Presentation of examples of rates for agency services and media purchasing (e.g. costs of creating and broadcasting an advertisement)

Bilbiography: additional resources relating to Project management tools and methods

Final test allowing the validation of knowledge

Good to know

Target audience :

Communication and Marketing managers

Certificate :

At the end of the training, participants will receive a certificate of participation issued by the House of Training.

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