Events

How to boost your customer acquisition (SEO, SEA, Automation, CRM and analytics)

450 €

at 1.8 KM

Training
Accounting
Education
Self-confidence
Social networks
Advertising
Trade
Statistics
Marketing
Heritage
seo

mon. 7 Dec.

08h30

Goals :

At the end of the training, the participant will be able to:

determine the most appropriate e-marketing methods for your website, by clearly identifying the advantages and disadvantages of each, and thus increase the number of unique visitors to your website.
understand the interest of using a web analytics tool
understand basic Google Analytics statistical reports
ask yourself the questions prior to setting up a CRM
know which type of CRM to move towards
understand the value of automation
define automation scenarios to be implemented

Program :

E-marketing: How to determine among the different methods, which ones are best suited to your website?
Natural referencing: reminder of the main criteria; what are the latest developments, how to improve the positioning of your website?
Paid SEO: When is it relevant to invest? How? 'Or' What ?
Visual and audio-visual advertising
Advertising retargeting
Advertising targeting on social networks (focus on Facebook)
Affiliation
Advertising by bloggers, youtubers

Analytics, CRM, Automation
Why analyze your web statistics?
How does a web analytics tool work?
Google Analytics reports and basic features
What is a CRM and what is the interest for your business?
How to integrate a CRM approach in your company?
The 5 questions to ask yourself when setting up a CRM
Automation: principles and instructions
What needs to be automated? Ask yourself the right questions.
Case studies based on real cases: web analytics, crm and automation.

Good to know

Target audience :

Marketing Department, Marketing / Communication Manager, Marketing / Digital Project Managers
Anyone wishing to have basic digital marketing skills

Certificate :

At the end of the training, participants will receive a certificate of participation issued by the House of Training.

Automagically translated from English

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