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Advertiser & Advertising Agency - Efficient Project Management (Virtual Classroom)

255 €

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Style

tue. 1 Dec.

08h30

Virtual classroom:

In response to the current situation related to the COVID-19 coronavirus, the House of Training is pleased to announce that this training is now available in a virtual classroom.

This formula, perfectly suited to all employees wishing to develop their skills remotely, has several advantages:

It allows you to train without any physical displacement.
The duration of the sessions has been adapted to this type of teaching in order to guarantee maximum efficiency.
Modern technological tools allow interaction between the trainer and the learners.

Goals :

At the end of the training, the participant will be able to:

understand the functioning of the various types of advertising agencies (profiles & teams, skills centers, areas of expertise, etc.)
understand the key elements of good communication between an advertiser and an agency
understand and identify the factors of failure and success of a good relationship between the advertiser and the agency
define the key elements to be found in an agency briefing
choose the appropriate tools to assist him in his project management
find an advertising agency (directories, resources, events, etc.)
identify the type of agency that will best suit their needs / projects
understand the wording / lexicon used by advertising agencies across their different services / departments
understand the composition of a quote and the “commercial” relationship between advertisers and agencies
depending on the needs and size / specificities of their projects, be able to manage "multi-agency" collaboration

Program :

Setting up a briefing (with delivery of a template)
Project management tools (Harvest, Project, Kanban, Gantt Project ...)
How an agency works
Profiles making up an agency (depending on the different size of existing structures)
Key elements of agency-advertiser communication
Understanding and management of the “commercial” component between an agency and an advertiser
Presentation of examples of rates for agency services and media purchasing (e.g. costs of creating and distributing an advertisement)

Good to know

Target audience :

Communication and Marketing managers

Course materials :

The course material will be issued to you at the start of the course.

Certificate :

At the end of the training, participants will receive a certificate of participation issued by the House of Training.

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