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Set up a content marketing strategy

255 €

at 1.8 KM
House of Training Follow

• Training
• Communication
• Strategy
• Marketing
• French

Goals

At the end of this training, the participant must be able to:
- appreciate the changes observed in the last seven years in the main areas of marketing and corporate communication
- understand the dynamics of dialogue and customer centricity determining all aspects of digital marketing
- design a storytelling and content marketing strategy
- develop multi-media content, articulate it according to the points of contact and create engagement dynamics
- daily manage various points of contact of the digital ecosystem and optimize the commitment

Program
- Origins of the customer centricity concept
- Recent evolutions and emergence of content marketing (content marketing)
- Millennials
- The digital ecosystem
- Content marketing and how it works
- The storytelling
- Formats and specificities
- Design a content marketing strategy
- Positioning, values and brand speech
- User Generated Content Development (UGC)
- Editorial planning
- Monitoring and eReputation
- Efficiency analyzes
- Future opportunities

Target audience
- Marketing or communication managers of companies or organizations
- Communication consultants, advertising and communication agency employees
- Community Managers or Social Media Managers
- Copywriters, motion designers and other content providers
- Anyone wishing to get started in the field of content marketing and storytelling