Events

Les clés du Marketing Digital

1350 €

at 0.7 KM
IFE Follow

Training
Business
Communication
Social networks
Strategy
Technology
Marketing
Digital
IT

wed. 9 Oct.

thu. 10 Oct.

fri. 11 Oct.

Understand the basics of digital marketing

Mobile internet, e-commerce, multichannel, user experience, connected objects, innovations ...
Marketing vs. digital marketing.
Conversations, influence, virality and social networks.
Build a powerful website

Define the objectives of his site.
Ensure the effectiveness of its homepage.
Animate a site: navigation, e-merchandising, the persuasion course ...
Integrate technological innovations: video, navigation, rich media ...
Animate your site to generate traffic, leads, sales.
Identify the key players of success for a better rate of clicks.
To come on his site: on-line advertising and referencing

Optimize your presence on Google: the best practices of free and paid SEO.
Identify the different advertising formats, their specificities.
Evaluate the costs of online advertising campaigns.
Retain customers via e-mailing

Good practices of e-mailing and newsletter.
Measure the results of his digital actions

Identify the parameters to be measured: choice of indicators.
Use measurement tools.
Trace the activity on his site: what can we know and measure?
Pilot using a dashboard.