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Define your communication strategy and translate it into actions

1350 €

at 0.5 KM
Lifelong Learning Follow

• Communication
• Strategy

Define a communication strategy with its digital component.
Convert this strategy into operational and measurable actions, including press releases.
Budge your communication plan.

contents

Structure a communication strategy
- Identify the challenges of communication.
- Design its strategy with its press and digital relations components in a methodological way.
- Identify the different types of plans.
- Master the successive stages of the construction of a communication plan.

Implement communication and press relations actions
- Describe SMART operational communication objectives.
- Define, target, qualify and prioritize its target audiences.
- List the key messages of communication.
- Choose the communication channels to implement according to the objectives / targets / budgets.
- Calculate budget forecasts: allocate budgets and expenses between communication and press relations actions.

Establish a communication diagnosis
- Analyze the existing: tools, means, brakes, blockages.
- Realize a SWOT considering the strengths and weaknesses of the company, the competition and the context.
- Evaluate the perceived image and the reputation.

Formulate measurable goals
- Define the objectives according to the target audiences.
- Write the messages to decline: the rules and uses.
- Build and coordinate the communication plan.
- Control and monitor communication actions: put in place evaluation tools, measure results, adapt the plan to contingencies.

Identify target audiences
- Study and segment internal and external audiences.
- Identify priority audiences.
- Define the positioning of the image and key messages.

Choosing the right mix-communication
- Choose and optimize the types of actions possible.
- Arbitrate between different internal communication options, press relations, advertising, events ...
- Organize the mix-communication.

Present the communication strategy
- Define the operational process.
- Present the communication strategy.
- Negotiate the communication budget.

Plan and budget actions
- Establish the schedule of actions and define responsibilities.
- Organize the support.
- Build decision matrices.
- Build the budget estimate and organize its follow-up.
- Calculate the cost / efficiency ratios.