At the end of the training, the trainee must be able to:
understand and apply the fundamental concepts of business communication
analyze communication needs
build and sustain a sustainable communication plan
optimize the performance of communication actions
Program
Basic principles of business communication
Fields of communication: interpersonal, group, mass
Place of internal communication within the company: stakes, objectives, actors, optimization tools
Challenges of the external communication of the company
Communication through the image
Analysis of the situation and implementation of an effective communication plan
Means and channels of communication
Public relations, trade show and event communication
Communication tools and supports
Digital communication: website, e-commerce and social networks
Adaptation to a constantly changing environment: new actors, new behaviors
House of Training
7
Rue Alcide de Gasperi Luxembourg
find out about all the networking events and trainings tailored for you!
find out about all the networking events and trainings tailored for you!
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