Events

The keys to working well with an advertising agency

255 €

at 1.8 KM
House of Training Follow

Training
Business
Communication
Advertising
Media
Creativity

tue. 26 May.

objectives
At the end of the training, the participant will be able to:
understand the operation of the various types of advertising agencies (team profiles, centers of expertise, areas of expertise)
understand the key elements of good communication between an advertiser and an agency
understand and identify the factors of failure and success of a good relationship between the advertiser and the agency
define the key elements to be in an agency briefing
choose the right tools to assist in project management
find an advertising agency (directories, resources, events)
identify the type of agency that will best suit their needs / projects
understand the wording / lexicon used by the advertising agencies through their various departments / departments
understand the composition of a quote and the "commercial" relationship advertisers-agencies
according to the needs and size / specificities of its projects, be able to manage the "multi-agency" collaboration
program
Implementation of a briefing (with delivery of a template) Operation of an agency
Profiles composing an agency (according to the different sizes of existing structures)
Key elements of agency-advertiser communication
Understanding and managing the "commercial" aspect between an agency and an advertiser
Presentation of examples of agency and media buying rates (eg the costs of creating and distributing an ad)
Bilbiography: additional resources related to project management tools and methodsFinal test allowing validation of achievements
Target audience
Marketing Communication Managers