1.  
2. Events 

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Content Marketing - How To Find The Right Topics

255 €

at 1.8 KM
Chambre de Commerce Follow

• Training
• Writing
• Creativity
• Marketing
• Trend

Goals

At the end of the training, the participant will be able to:

determine the strategic levers allowing the creation of value-added subjects
define an editorial line and ensure the consistency of its content
create and feed a distribution schedule
understand and identify the elements allowing to differentiate oneself from the competition
understand and identify relevant current trends
choose the appropriate tools to assist in monitoring, researching current events and planning
Program

Essential feedback on the basic principles of Content Marketing and the choice of content
Create and "protect" your editorial line
Position yourself in relation to the competition
Creation and supply of an editorial schedule
How to choose a subject and define your writing angle
The crucial importance of monitoring (concerning product content and trends in the targeted business sector)
The main levers allowing you to find and deal with value-added subjects
Case study: feedback and presentation of concrete cases of a complete cycle - from the choice of a subject to its posting and monitoring


Bibliography: additional resources relating to the tools and main references of Content Marketing.
Final test allowing the validation of acquired knowledge.

Target audience

Communication-Marketing managers and officers

Course materials

The course material will be issued to you at the start of the course.

Certificate

At the end of the training, participants will receive a certificate of participation issued by the House of Training.