Trainings

My Business on Facebook - The keys to getting started

at 15 KM

REVAL Consulting

Networking
Training
Business
Communication
Social networks
Public Relations
Strategy
Technology
Digital
Management

OBJECTIVES
 Discover the Facebook network
 Discover the main functions of Facebook pages

PUBLIC
Members of the Directorate, Communication Managers, IT / Internet Managers

REQUIREMENTS
Internet knowledge

PROGRAM

Introduction
 Social networks
 The history of Facebook
 Facebook in a few numbers

Communication with Facebook
 Differences between communicating via conventional media and social media
 Questions before you start: Why create a Facebook page? Which strategy to adopt? Which target audience? Who is responsible for the page? How much time to spend? - What are the risks ?
 Increase its reputation:

Facebook applications

Advertising area: (creation, cost, targeting)

Errors to avoid

Creating and administering a page
 Creation of a Facebook page: structure, customization, configuration,
confidentiality of information, management of access rights, statistics of your page
 Features: Newspaper, notifications, IM, photos, albums, videos

Share information, create groups

Events, key moments, news feed

Polls

Facebook page and Facebook group: what are the differences?

EDUCATIONAL TOOLS
 Illustrated presentations
 Discussions - Exchange of good practices
 Exercises and group work